Digital Marketing Case Study for Hospitality Industry: Amistad Partners
CLIENT
Amistad Partners
SERVICES
Website | SEO | PPC | Content Marketing
YEAR
2018 - Present
THE CLIENT
Amistad Partners is an international luxury hotel representation company who provide sales and marketing support for independent hotels globally and they, approached Rank Strikers to help make more of the digital marketing mix.
THE CHALLENGE
The Amistad Partners is a start-up company in 2018 and their marketing team approached Rank Strikers to help them make more of their digital marketing campaigns, trying to pinpoint opportunities to reach potential hotel stakeholders and decision makers online. Hotel representation is a niche business with more competition online, it was important that they made the most of their resources available.
OUR SOLUTION
We worked with Amistad Partners across all their owned marketing channels. For the website itself, we applied full performance user experience testing to identify barriers to conversion.
We set the search teams to drive more qualified traffic, with analytics prioritising the most effective opportunities through algorithmic analysis of market demand and behaviours, competitor performance and site health.
We worked along with their internal design team to create better branded PPC and social media campaigns.
Lastly, we built comprehensive reporting for the internal Amistad Partners marketing team, to help them understand their current position and improve their business performance.
THE OUTCOME
Mission accomplished and the results speak for themselves, with a high reach and stellar engagement rates we had one very happy client. Attention earned and influence achieved.
✅ Organic Google traffic has more than doubled
✅ 40% increase in organic goal conversion
✅ 8% increase in new organic user globally
✅ Cost Per Acquisition for Google PPC has now reduced to under £30 for priority service lines, allowing significant scope for scaling when required
✅ CPA for PPC leads has reduced to under £30
"Rank Strikers have been a fantastic asset to Amistad Partners online marketing strategy. As a start-up hotel representation company, Rank Strikers SEO and PPC team were able to help to rank our website in first pages. We will continue to use Rank Strikers"
Edward Beale | Chairman at Amistad Partners Hotel Marketing Ltd.
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