How Cake Forest Grew from 1 Shop to 3 Branches in 3 Years with Rank Strikers’ Marketing Strategy
CLIENT
Cake Forest
SERVICES
Branding | Shopify Website | SEO | Paid Campaigns | Content Marketing | Social Media | Consulting
YEAR
2023 - Present
THE CLIENT
Cake Forest is a family-run artisan bakery based in London, known for its custom cakes, desserts and sweet treats. In December 2023, the founder approached Rank Strikers to create a strong brand identity and launch their e-commerce website.
THE CHALLENGE
Before partnering with Rank Strikers, Cake Forest faced:
No consistent branding or logo identity
Limited local awareness and online visibility
Manual order management and poor tracking of enquiries
No digital advertising or SEO strategy
Desire to scale from one retail outlet to multiple locations while maintaining high customer satisfaction
OUR SOLUTION
Rank Strikers acted as Cake Forest’s outsourced digital-marketing department, delivering a 360-degree solution:
Branding & Design
Logo creation, colour palette and brand guidelines
Design for menus, packaging, business cards and signage
Website & E-commerce
Built a fully-optimised Shopify website with integrated product categories and delivery options
Configured Google Merchant Centre and Facebook Shop integration
SEO & Content Marketing
Keyword-optimised product and category pages
Local SEO for “cake shop in Croydon, Coulson, Fulham” and nearby postcodes
Monthly blog and seasonal campaign content
Paid Campaigns & Social Media
Managed Google Search and Shopping Ads, plus Meta (Facebook & Instagram) campaigns
Creative ad graphics and copy for birthdays, weddings and festive collections
Consistent posting schedule with reels and user-generated content
Ongoing Growth & Consulting
Monthly performance reviews and growth plan
Customer support for online enquiries
Continuous CRO and email-marketing optimisation
THE OUTCOME
Cake Forest overall sales rose by 64%, with record quarterly revenue in mid-2025.
Within just 18 months, their brand evolved from a small local bakery in Croydon into a fast-growing multi-branch business with a thriving online store and a loyal customer base.
The Shopify website, supported by SEO-driven content and high-impact paid campaigns, began attracting steady streams of qualified visitors month after month. Organic traffic grew by over 43%, while total sessions climbed by more than 51%, showing stronger engagement and better discoverability across Google and social channels.
Beyond the metrics, Cake Forest’s reputation flourished. Their Google profile now shines with 99% five-star reviews, reflecting not just great marketing, but genuine customer satisfaction.
Today, Cake Forest proudly operates three successful branches across London, supported by a unified online and offline brand presence, a true testament to how a well-executed, full-funnel marketing strategy can fuel sustainable business growth.
✅ Website visitors increased by 43%, bringing steady monthly traffic and new customers.
✅ Total sessions grew by 51%, reflecting higher engagement and better user experience.
✅ Overall sales rose by 64%, with record quarterly revenue in mid-2025.
✅ Online orders jumped by 61%, supported by improved checkout flow and seasonal campaigns.
✅ Conversion rate improved by 16%, turning more browsers into paying customers.
✅ Returning customers increased by 81%, showing strong brand loyalty.
✅ Marketing ROI climbed by over 50%, driven by optimised ad spend and organic visibility.
✅ Achieved 99% five-star Google Reviews, solidifying their brand reputation.
“Vignes and his team at Rank Strikers have been instrumental in every stage of our growth. From creating our brand and e-commerce website to running all our online campaigns, they’ve been our go-to advisers for every strategic digital marketing decision we’ve made. Their dedication, creative ideas and continuous support have helped us expand from one shop to three in London and build a strong online reputation. We couldn’t have done it without them.”
Rasheed, Founder & Head Chef, Cake Forest
How We Can Help Your Bakery or Local Food Brand
Whether you run a bakery, dessert shop, café, or restaurant, Rank Strikers can help you:
Build a strong, memorable brand
Launch or optimise your e-commerce store
Drive local footfall and online orders
Manage SEO, paid ads, and social media with proven ROI
📞 Let’s discuss your growth plan, book a free consultation today.
