How Hub Of Frames Expanded Its Customer Base with Data-Driven Meta Advertising
CLIENT
Hub Of Frames
SERVICES
Paid Campaigns
YEAR
2026
THE CLIENT
Growing a mobile application requires more than simply launching it, it requires a strategy that consistently attracts the right users and converts them into loyal customers. Hub Of Frames is an innovative framing platform that offers customers a seamless experience through its website and mobile applications. The business wanted to expand its digital presence, increase brand awareness and build a larger customer base by encouraging more people to download its Android and iOS apps. To achieve these objectives, Hub Of Frames partnered with Rank Strikers to create a scalable Meta advertising strategy focused on long-term business growth rather than short-term wins.
THE CHALLENGE
When Hub Of Frames approached us, the objective was clear. The business needed to increase app installs across both Android and iOS devices while keeping acquisition costs under control. Like many growing brands, they wanted to ensure every advertising pound generated measurable value.
The biggest challenge was deciding where to start. Instead of immediately optimizing for purchases, we recognized that the business first needed a larger audience using the app. Without building a strong customer base, purchase campaigns would have limited data and reduced optimization opportunities.
Our challenge was to:
Increase quality app installs.
Reach new potential customers.
Build awareness through Meta advertising.
Maintain a competitive cost per install.
Prepare the account for future purchase-focused campaigns.
OUR SOLLUTION
Rather than treating the campaigns as isolated advertising efforts, we built a complete customer acquisition journey.
Phase One – Growing the App User Base
Our first objective was increasing app installs across Android and iOS. We developed dedicated Meta App Install campaigns using:
Audience segmentation
Interest-based targeting
Creative testing
Continuous optimisation
Budget refinement
As Meta collected more conversion data, campaign performance steadily improved, resulting in lower acquisition costs and greater reach.
Phase Two – Scaling Towards Purchases
Once app installs showed consistent growth, we expanded the strategy. The next step involved launching Purchase Goal Campaigns across both the Hub Of Frames website and mobile applications. Instead of only generating downloads, campaigns now encouraged users to complete purchases, helping move customers further through the sales journey. This phased approach created a stronger marketing funnel:
Discover → Install the App → Engage with the Brand → Complete a Purchase
By building the audience first, we gave Meta's optimisation algorithm the data it needed to deliver better conversion performance.
THE OUTCOME
The results demonstrate how a structured, data-driven advertising strategy can support sustainable business growth. During the initial campaign period, the focus on app installs delivered encouraging results.
976 total app installs
316,270 users reached
Average cost per install: ₹10.13
As campaigns continued to optimise, performance improved significantly.
1,470+ app installs
Nearly 400,000 users reached
Cost per install reduced to as low as ₹6.94
With a healthy volume of app users established, Rank Strikers introduced purchase-focused campaigns across both the website and mobile apps. This enabled Hub Of Frames to move beyond customer acquisition and begin driving meaningful business conversions.
Campaign Performance
Initial App Install Campaign
976 Mobile App Installs
Reach: 316,270 users
Average Cost per Install: ₹10.13
Campaign Growth After Optimisation
1,470+ Mobile App Installs
Reach: 399,777 users
Cost per Install: ₹7.53
Purchase campaign introduced alongside app growth
Latest Performance Snapshot
Cost per Install reduced further to ₹6.94
Additional app installs generated
Website Purchase Campaigns launched
Continued audience growth with efficient advertising spend
These results highlight the importance of building a strong acquisition strategy before focusing on conversions. By increasing app installs first, Hub Of Frames created a larger pool of engaged users, making purchase campaigns more effective and helping the business expand its customer base sustainably.
“Working with Rank Strikers has been a great experience. Their Meta advertising strategy helped us reach more potential customers, increase app installs, and build a stronger foundation for online sales. Their data-driven approach and continuous optimisation made a real difference to our business.”
Ashik, Co-Founder, Hub Of Frames
Ready to Grow Your Business?
Every successful digital marketing campaign starts with a clear strategy.
Whether your goal is to increase app installs, generate more website purchases or scale customer acquisition, the right approach can turn advertising spend into measurable business growth.
At Rank Strikers, we help businesses build high-performing campaigns through:
Meta Advertising
Google Ads Management
SEO Services
Website Development
Content Marketing
Digital Marketing Consultancy
AI-Powered Marketing Strategies
If you're looking to grow your customer base with data-driven digital marketing, our team is ready to help you achieve results that matter.
