How Rank Strikers Helped TMT Central Generate Better Quality Leads Through SEO, PPC & Digital Consulting
CLIENT
TMT Central
SERVICES
SEO | PPC | Consulting
YEAR
2018 to Till Date
THE CLIENT
TMT Central is a trusted London property maintenance and refurbishment company delivering high-quality painting and decorating, office refurbishment, commercial fit-outs, planned maintenance, and specialist building services across Greater London.
Although the company had an excellent reputation and extensive industry experience, its digital presence wasn't generating enough qualified enquiries. The website wasn't reaching its full potential in search engines, paid advertising required optimisation, and there was no integrated strategy connecting SEO, PPC, and conversion improvements.
TMT Central partnered with Rank Strikers to build a long-term digital growth strategy that focused on increasing visibility, attracting decision-makers, and generating enquiries from businesses actively looking for reliable property maintenance contractors.
THE CHALLENGE
Like many established service businesses, TMT Central wasn't struggling with service quality, it was struggling with digital visibility. The website had opportunities for technical SEO improvements, important commercial service pages required stronger optimisation, and several valuable keywords were either underperforming or not ranking competitively.
The Google Ads campaigns also needed refinement to improve lead quality while reducing wasted spend. Without continuous optimisation, campaign budgets were being distributed inefficiently across search terms with varying commercial intent.
At the same time, the website required ongoing consulting to improve user experience, strengthen conversion opportunities, and better support both paid and organic traffic. The objective wasn't simply to increase website traffic, it was to attract businesses that were actively searching for trusted commercial refurbishment and property maintenance specialists across London.
OUR SOLLUTION
Rather than relying on a single marketing channel, Rank Strikers developed a complete digital growth strategy combining SEO, PPC, and strategic consulting. For SEO, we carried out detailed keyword research around commercial refurbishment, office fit-outs, painting and decorating, planned maintenance, and specialist building services. Existing pages were optimised while new content opportunities were identified to strengthen topical authority and improve visibility across high-intent searches.
Our technical SEO work included improving site structure, internal linking, page performance, metadata, content optimisation, and crawlability to help search engines better understand the website. On the PPC side, we refined campaign structures, reviewed keyword intent, improved ad copy, expanded negative keyword lists, monitored search terms, and continuously optimised bidding strategies to maximise enquiry quality rather than simply increasing clicks.
Alongside SEO and PPC management, we provided ongoing digital consulting, analysing user behaviour, reviewing landing page performance, recommending website improvements, monitoring competitor activity, and identifying new opportunities to improve overall lead generation. This integrated approach ensured that every marketing channel supported the others, creating sustainable long-term growth instead of relying on short-term campaign performance.
THE OUTCOME
The combined SEO, PPC, and consulting strategy created a much stronger digital foundation for TMT Central.
Over time, the business achieved:
Improved visibility across valuable commercial search terms.
Better quality enquiries from businesses looking for refurbishment and maintenance services.
More efficient Google Ads performance through continuous optimisation.
Increased organic search presence across multiple service areas.
Stronger website engagement and improved conversion opportunities.
A scalable digital marketing strategy built for long-term business growth rather than short-term traffic.
“We've worked with Rank Strikers for the past seven years, and their dedication and strategic approach have been a great help. Despite operating in a challenging space, he consistently offers practical advice and innovative ways to improve results, from increasing visitors to generating leads. Highly recommended!”
Rabar Bek, Owner, TMT Central
Ready to Turn Your Website Into a Lead-Generating Asset?
Getting more website visitors is only part of the equation. The real goal is attracting the right customers, converting them into enquiries, and creating sustainable business growth. At Rank Strikers, we combine SEO, Google Ads, conversion optimisation, and strategic consulting to help businesses generate measurable results, not just more traffic.
Whether you're a property maintenance company, contractor, professional service provider, or commercial business, we'll create a marketing strategy tailored to your growth goals. Book a free strategy consultation today and discover how smarter digital marketing can help your business generate more qualified leads and long-term success.
