How Thalir Thamizh Kalvikoodam Increased Enrolments with Local SEO in South East London
CLIENT
Thalir Thamizh Kalvikoodam
SERVICES
Website | Local SEO |
YEAR
2022 - Present
THE CLIENT
Thalir Thamizh Kalvikoodam (TTK) is a South East London–based Tamil school and registered charity, run entirely by volunteers. The school focuses on teaching Tamil language, culture and values to children from Tamil-speaking families across Bexley council, Kent, and surrounding areas.
The founder, Raman Chinnadurai, approached Rank Strikers with a clear mission: to make the school more discoverable online so Tamil families could easily find and enrol their children.
THE CHALLENGE
Despite the strong community impact of the school, TTK faced several digital challenges:
No structured website to explain the school’s mission, classes and enrolment process
Poor visibility on Google for location-based searches
Tamil parents in Kent and South East London were unable to easily find the school online
No presence on Google Maps or local search results
Limited technical knowledge within a volunteer-led organisation
The goal was not commercial growth, but community reach and accessibility.
OUR SOLUTION
Rank Strikers worked closely with the founder to deliver a simple, cost-effective and sustainable digital solution, aligned with the school’s charitable values.
Website Development
Built a clean, information-focused website highlighting:
School vision and values
Class structure and timings
Cultural importance of Tamil language education
Clear enquiry and sign-up pathways
Designed for mobile-first usage to support parents searching on phones
Local SEO & On-Page Optimisation
Optimised website pages for high-intent local keywords:
Tamil school in Kent
Tamil school in Bexleyheath
Tamil school in Welling
Tamil school in Dartford
Created and optimised Google Maps (Google Business Profile) listing
Implemented on-page SEO best practices:
Page titles and meta descriptions
Location-based content signals
Structured internal linking
Ongoing Support
Website maintenance as required
Local SEO updates and performance monitoring
Advisory support to the founder when digital updates were needed
THE OUTCOME
Cake Forest overall traffic rose by 234% with in a year!
The impact of these changes was visible within weeks. Within just three months, the TTK website began ranking on Google for key local Tamil school search terms across Kent and South East London.
Over the following year, the school experienced sustained digital growth. Website traffic increased by 234%, driven primarily by families actively searching for Tamil education in their local area.
Local organic visibility improved significantly, with 83% of traffic coming from local searches, ensuring the right audience was consistently reaching the site.
Most importantly, this increased visibility translated into real community impact. New student sign-ups grew by 46%, helping the school reach more families and continue its cultural mission.
Today, Thalir Thamizh Kalvikoodam is easily discoverable on Google Maps and search results, giving Tamil parents confidence that they have found a trusted local institution for their children’s education.
✅ Website traffic increased by 234% over 12 months, driven by highly relevant local searches
✅ Local organic search visibility grew to 83%
✅ New student sign-ups increased by 46%
✅ Established a strong Google Maps presence
✅ Ranked on Google page one within 3 months for key local search terms including:
Tamil school in Kent
Tamil school in Bexleyheath
Tamil school in Welling
Tamil school in Dartford
“Rank Strikers understood our mission from day one. Vignes and his team guided us through every step and made sure our school could be found by Tamil families in our area. The website and local SEO work have helped us reach more children and families than ever before. For every digital decision, Vignes has been our go-to adviser.”
Raman Chinnadurai, Founder – Thalir Thamizh Kalvikoodam
How We Can Help Schools, Charities & Community Organisations
If you run a:
School or tuition centre
Charity or non-profit organisation
Cultural or community group
Rank Strikers can help you:
Build a clear, accessible website
Improve local visibility on Google Maps
Reach the right audience without large marketing budgets
Get ongoing digital support you can trust
📞 Let’s discuss how we can support your community
