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  • Vigneswaran

Importance of PPC (Pay Per Click), in the Digital Marketing Industry


In the contemporary world, Digital Marketing is the main tool for having your products recognised among the bulk of competitors you have in the market. The trends and methods of digital marketing industry seem to evolve drastically year by year as the competition is rocketing high for full-fledged market domination.


With the coming of search engines, the businesses and advertisers are keen on the placement of precise keywords to hit their target audience in the market and increase their revenue.


With the advancement of search engines and their complex algorithms triggered plenty of inventions and SEO techniques for the marketing people to drive their sales. One of the additions in this business artillery is PPC (Pay Per Click). The digital marketing industry is booming rapidly.


What is PPC?


Pay per click (PPC) is one of the many divisions of digital marketing strategy. For digital marketers, it gives an enormous opportunity to boost good traffic to their pages and double the conversion rates.

Pay Per Click (or PPC advertising) is a type of paid digital marketing service in which the advertisers pay a particular sum for each time their ad is clicked. The term PPC applies to paid ads in all social media networks like Twitter, Facebook and LinkedIn.

Businesses use the services of PPC advertising to bolster their presence to create a good awareness for the business. Many firms invest a lot in the PPC advertisement working with many PPC management companies, who provide round the clock services to make them stand out in the crowd. PPC paves a way for quicker ROI (Return of Investment) than any other contemporary advertising technique.


The nature of PPC




While browsing on Google, you might have come across some advertisements that appear to the side of the search results, these types of advertisements are displayed by google through the bidding system called Ad Auction.


To have that particular advertisement displayed on the SERP (Search Engine Results Page), the advertisers must bid to some terms to have the desired advertisement displayed on the google page.


The term of bidding is nothing but the keywords. The relevance of a keyword to the search result determines the position of your advertisement and return of investments from the ad spend.


Google Ads, a difference-maker in PPC marketing



PPC (Pay Per Click) is available in many social media channels and multiple channels but whenever the core concept of Ads comes up, people usually associate the brand to google. However, Bing Ads, Baidu, Facebook and Instagram are other sites where the method of PPC is actively involved in.


Google Ads turns out to be the most effective PPC advertising campaign. Google Ads helps you in testing keywords along with existing keywords and plays a prominent role in placing your website in top of the google search results.


Google Ads is an online advertising platform that specialises in creating online advertisements for helping marketers to reach their customers quickly. Google Ads is the greatest digital tool for advertising your products and the services you offer. PPC plays a good role in improving your business and has a prominent role in increasing the traffic to your websites and raise awareness of your brand and products.


Bing is the second most popular search engine after Google and many businesses use it as a secondary preference to find their information. Bing advertisement campaign is very effective in promoting your product or brand.


PPC and Social Media Marketing


Using PPC in Social Media Marketing is an excellent idea and drives traffic flow to your pages. You can get a good follower count in top social sites like Facebook, Twitter, Instagram, Pinterest and LinkedIn - this way, you can attain a maximum reach for your brand and products or your web pages.


SEO has many benefits for a proper business growth, and along with the combination of PPC and social media marketing it can bring a terrific boost to your digital marketing results.


According to the current estimates, Facebook and Instagram have the most conversion rates of PPC ads, so it is important and imperative to use PPC in these sites to bring a good lead to your company or creating an awareness of your products.


PPC and Email Marketing, a marketing match


It is a well-known fact that PPC and Email marketing channels are the top two ROI (Return of Investment) drivers in the digital marketing industry. If you have a well-thought marketing strategy in mind for your page, then email marketing is the perfect niche for you to drive traffic to your landing page.


PPC is a game-winning factor when it comes to email campaigns, and is one of the trends to have your campaign obtain a wide reach.


PPC is a great way to drive results for your email marketing campaign. A great way to start expanding your email marketing list is by running a PPC campaign to drive visitors to your landing page.


When your data reaches a statistical point, your learning can be brought forth to the email and you can produce data-driven decisions and creative options in it. Email marketing and PPC are a perfect combination when it comes to reaping result for your digital marketing efforts.


SEO and PPC, two different marketing games



According to digital marketing standards, SEO and PPC are two different marketing strategy, with different roles but with the same purpose. The ultimate goal or the purpose of both is to attract good traffic to your page or website.


Sometimes, a series of questions may arise in your mind whether it is a necessity to combine both the practices together or choose anyone as a marketing strategy, the important factor here is you can benefit from both of it.


In its inherent core, SEO is a strategic tool and a method in which the keywords are placed in the apt places to get a shot in your ranks. In other words, SEO is an organic method of improving rankings through search engines, while PPC is a mediated instant method for upheaval using a perfect combination of keywords for your campaigns or products to improve the ranking of your page.


By pitting your bargain on PPC, you can increase the click rates and attract interest from the searchers, you have missed previously. The resultant of it is the increased flow of traffic into your page or site.


In digital marketing, PPC has a unique role and is of enormous importance when it comes to increasing the popularity of the site or traffic flow. Many top companies are investing a huge sum of money in this sophisticated advertising technique to boost the sales traction of their firm and enable a wider reach of their products and services. The importance of PPC in digital marketing is becoming sophisticated as each year passes by.


Rank Strikers is a digital marketing and PPC advertising agency in London, India and Dubai with commendable insights that well understands the importance of SEO for your business and will drive you to grow with remarkable SEO strategies.


Call us at +44 020 3287 5761 or email us at vignes@rankstrikers.com to partner with and transform your business like never before.


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