• Vigneswaran

Why Social Media is considered a powerful business tool of the new age?


Social media is one of the great potential boosters of your business. It is estimated that more than 3 million active users across the globe are using social media for their everyday needs.

Just like how food and shelter had become an imperative need for mankind, so has become the influence of social media.

Driven by necessity, this particular stream of social media is brimming over the cup with the passing of each day. As it goes without saying, it can be safely ascertained that people are using different forms of social media to promote their brand.

People are following more brands compared to the celebrities, so if you are not taking the full advantage of this new age tool, you are severely missing out an acceleration in your business which comes in a very inexpensive form.

How Social media can become a powerful business tool?

Social media and digital marketing had now become synonymous with each other. It can be ascertained that both social media and digital marketing go hand in hand, yielding good results which your business had hitherto seen.

As the current trends of digital marketing in 2020 goes by, it can be assumed that this powerful business tool combo is dynamic rather than static, and continues to evolve rapidly. The trick that you used previously may no longer work in the future.

So, it is very important for the marketers to update and understand the trends of the social media marketing strategy and platforms to effectively stay ahead of the curve from the rest in the market domination.

With more and more people looking for new products, brands and services, promoting your brand and business through social media is a very effective way to skyrocket your business to a new level.

In dubiously, social media is a powerful tool and a weapon wrought with an effective reach of your product’s promotion and efficient way to induce brand awareness for your business.

Social media helps in building your business brand!

With nearly half the world’s population using different types of social media platforms, it becomes a natural hotspot for attracting prospected customers who may become your potential brand user with loyalty.

It doesn’t matter in what industry your business is in, social media offers plenty of opportunities to establish your brand and have heads turn towards it.

Here are some simple steps to convert your brand into a leading popular force in the market.

· Create a stunning Facebook page and get the word out!

· Have a profile for your business in Instagram and share your images and video in an enthralling manner

· Use WhatsApp, for the customers to know about your website or store

· Use messenger to constantly be in touch with your current and prospected customers. Let your brand occupy the central point of your conversation.

Keep it mind-boggling and interesting

It is universally acknowledged that many social media users, log into their accounts minimal one time at a day and many folks are logging into multiple social media platforms in a day.

With some effective strategies, you can easily attract the masses to you and deem them as your prospected customers.

· Keep your social media posts interesting, innovative and informative.

· Give mind-boggling designs to your images, to gobsmack your visitors

· Let your followers be gladdened by the content they see on your page.

· Publish new posts with engaging content on a consistent basis.

How to increase your web traffic through social media?

When it comes to driving traffic to your website, social media plays a very powerful part. If you have a blog post with very good content and optimised through good SEO services, then share it in your social channels, this is a great way to attract readers to your site, naturally increasing the web traffic.

If possible, you can pin your posts on the top of your timeline in different social channels to highlight the importance of the particular post to your business, as it becomes a primary landing page of your website connected through the particular social media stream.

Here are some key areas apart from pinned posts to concentrate that will increase traffic to your website


· Create an about page in your social stream, to give a proper information feed of your page to the visitors.

· Create an official page in LinkedIn as it is the sole propagator to induce strong B2B marketing and a gateway to build trust.

· Make your content very easy to share.

· Post your content, when your target audience is most active.

It’s time to go viral

When your content comes live, after following all these social media techniques, naturally visitors will horde on to the particular stream. Slowly people will start to like, comment and share your postings with their immediate contacts like friends, acquaintances and followers.

As people begin to share your content with their connected networks, their networks follow your suit and their network becomes your network and your content raves across the internet like never before, shared by thousands or even millions.

This, in turn, attracts a lot of attention to your brand, business and of course to your website. But going viral is not an easy task but with the tool of social media in your hand, it seems a cakewalk if you have the right techniques in your artillery.

Rank Strikers is a digital marketing agency in London, Dubai and India with commendable insights that well understands the importance of SEO for your business and will drive you to grow with remarkable SEO strategies.

Call us at +44 020 3287 5761 or email us at vignes@rankstrikers.com to partner with and transform your business like never before.

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